How to Work with a Local SEO Company

Today’s post is about SEO. If you are a beginner, this may not be the best place for you to jump in, but you should still read through and take notes. If you have any questions, please feel free to leave them behind in the comments section and I will answer them as I get to them.

What is SEO and Why Should I Care

Search engine optimization, or SEO, is getting your website or blog to rank organically in search engines. It is important because search engines are the number one referral of traffic on the web (and growing rapidly).

googleSEOTen years ago, people would type searches in the their browser bar and hope to land on what they were looking for based on the exact match domain (EMD). This process has been usurped by search engines and they are getting smarter by the minute.

Google refers over 6,000,000 searches each day and this number is quickly on the rise. People use search engines to find exactly what they are looking for at that given moment and these searches are often based around purchasing or lead generation (i.e. buy shoes now, lawyers in Miami, Miami SEO, SEO Miami, Miami seo company, etc).

How Can You Use SEO For Your Business

SEO is a continuously evolving practice and changes by the day. While Google offers some advice (hardly) on how to work with their algorithm, their ultimate goal is to drive you to use their advertising platform (AdSense).

While this works for some, these ads are expensive and do not draw nearly as many clicks as organic results. If your business can rank in Google Maps for targeted keywords, than you can increase your clients upwards of 80% monthly.

For example, let’s look at how a Miami SEO company ranks in maps. If you go to Google and type in the searches:

You will see how websites can rank in two ways:

  • Organic listings
  • Google maps

In all honesty, I could write a long and exhaustive article about how your business can implement a search marketing program, but the best way to do it is to go out and hire a local SEO company.

How to Hire a Local SEO Company

SEO is a continuously evolving practice and it is best left to the professionals. You can hire your own SEO in house, but this will cost at least $100,000 a year to get one who can handle your entire end to end process.

For that reason, it’s best to hire a company that can do this for a fraction of the price. Here are the things your business needs to ask for when evaluating potential companies:

  • Past performance – how many companies has this agency worked with? Do they have references? Do they have case studies? Do they have testimonials? Do they have a good track record? Can they provide proof of their results?
  • Tracking – How does this agency plan to track your campaign? Do they have the proper certifications needed to plan, create and manage your campaign? Have they worked with Google Analytics, Adobe Analytics and other tracking platforms?
  • Campaign – How do they plan their campaigns? Will they give you weekly updates? Monthly? How do they do their reporting? Will you have a full time account manager? Will you have access to their project management software? Do they build links? Where do they get their links from?

Some of these questions may seem a little bit technical, but it is very important that you ask them. Some SEO companies are merely a sales person here in Miami and then a back office in India. Sometimes these companies are just flat out good salesmen and mediocre SEO practitioners.

It is very important that you properly vet your potential agency because they will most likely lock you into a long term contract with them. SEO takes patience and time, so a contract is almost unavoidable to protect their best interests.

Conclusion

SEO is the most important aspect of your digital marketing efforts. Organic traffic is the most powerful online medium available today and will only continue to grow as search engines become smarter.

You could try your own SEO in house – but it is very time consuming and can be costly to hire the right employee. I suggest you hire an agency to handle your SEO for you. It will guarantee that they know their stuff and will save you money in the long run.

Be sure to utilize the suggestions laid out above. If you have any questions, please leave them below in the comments section.

RYan Stewart is the owner of Webris, a Miami based digital marketing agency. You can reach him directly at webris.org/contact or learned more about their services: webris.org/services.

3 Ways to Improve your Internet Marketing (TODAY!)

Dozens of small business owners and marketing professionals share the following list of top marketing strategies for small and medium-sized enterprises.

1. Write: “One of the best marketing strategies for small businesses is blogging,” says Maren Hogan, the head of marketing of the brain on the Red branches of the media.

The fact that your prospects and clients with informative-salesy content that House on his blog, to promote socially and to offer to other networks to complement its strategy, you and your team can quickly establish ourselves as internet-marketing-tipsexperts in the field.

Another great way to get ahead is to write on a blog:

“Blogging at least twice a week significantly increases the ability of your Web site found on search engines,” adds Mike Lieberman, head of marketing research, and the President, square 2 Marketing. “The other blog, the site gets more traffic from Google, Yahoo and Bing to … [because] you are adding fresh content to your site [, provided that your blog is hosted on the website of the company], “he says. And “each of your blog post contains a call to action, perhaps even generate some leads from your blog.”

Entrepreneurs and managers also consider guest blogging.

“The guest blogging is one of the best marketing tools that I have ever found,” says Susan Payton, President, egg marketing & communication. “By contributing to relevant blogs with useful content, you can expand the reach of and show off your knowledge.” In addition, you can usually link to your Web site through author bio “, so it’s easy for people to visit a Web site.”

2. Take advantage of social media.

 

“If your small business is using social media, it’s time to start,” says Mike Volpe, HubSpot, CMO, which specializes in inbound marketing. “Social media produces almost twice the marketing leading trade fairs, telemarketing or direct mail.”

Because social media can be (or appear to) stunning;

“choose one social media platform, customers, prospects and industry leaders to engage with the most – well, Facebook, LinkedIn, Twitter and Google + – and start building a presence there,” says Volpe. “Once you have set up an account, start, connection sharing your original content, joining the discussion and involvement with the community. Maintain your social efforts to frequent, but above all, useful and relevant to your audience. “

3. Create a Facebook business page and use Facebook ads. “Facebook is one of the most important marketing tools for any business use, particularly small businesses,” says Tori Hoffman, a social media strategist at Potratz, automotive advertising agency.

“Americans spend one of every seven minutes on social media, provides a huge opportunity for small business owners to build a relationship with the fans to share relevant content and interaction of commenting and the sympathy of the fans comments,” says Hoffman. “What the user interacts with the page, the greater is the probability of their friends are seeing raises awareness.”

Also consider Facebook ads.

“We were a great success for our clients, mobile marketing with Facebook ads,” says Bob Bentz, President of ATS Mobile, a mobile marketing agency. “The ads are displayed directly in the news feed, so it really is not to be overlooked. It is especially effective with local clients, because there’s virtually no waste with traditional media, “he says.

“Local restaurant, for example, can support only a zip code, where it draws from. It can even target a specific age group and sex, “says Bentz. “Best of all, you can target your customers during the period, that are most likely to buy; For example, you can display ads just before lunch and dinner. ” And if your a Facebook campaign is not getting the desired results, “there is no long-term commitment. You can cancel at any time. “

 

7 Online Marketing Tips

1. In the words of Ron Simon “what you want to do?” what is the purpose of your website? Finally, you need to drive more business, but exactly how to do it? Start with one goal — for example, increase the number of telephone calls – and branching out from there. It is necessary to set goals, but equally important comes with a system for measuring these goals.

2.Take a look at the top of the browser window. What do we see? Described on the page that is displayed? Describe unique? Contains keywords, the people we associate with that page of your Web site? If you are a local business, local keyword searches were home? If you can’t answer “Yes” to all these questions, take a look at this article on the name tag.

3. Contact tracing and analysis. After what cannot be measured cannot be improved. Provide analysis of huge quantities of information incredibly useful where your website visitors and how much time remains and what they are doing on your site. Google Analytics is free and pretty darn good, and we recommend it. We also recommend that you make sure that you can follow every lead generated through your website.

If you don’t have a special phone number Web pages, which you can track calls, visit HostedNumbers.com. They give the track a unique phone number, and then passes each call takes you to the main number to keep track of the number of calls you receive, which called the call of … Etc. It is surprisingly cheap.

4. Take advantage of the free local business directory. There are a few local directories completely free. Visit the GetListed.org, enter information about the job and then take a moment to provide business information to all of the evidence presented.

5. Take a look at your competitors. Visit the Web sites of your competitors. Search for keywords related to your business. Find out what others in your vertical is doing and saying. This is a great way to get ideas and evaluating marketing efforts of the company on the Internet.

6. Repeat after me-”have an ugly baby.” Many business people like your site, but the first step to improve the Web site, to admit that she has some shortcomings. No website is perfect, and you can use all the site optimization. If you have a website, you have an ugly girl [sorry]. How is your website ugly, however, open to debate.

7. Start blogging. Every business we mean every business has something to get blogging regularly. The list of benefits is long, but here is a short list of reasons why small and medium-sized businesses should blog.