Dozens of small business owners and marketing professionals share the following list of top marketing strategies for small and medium-sized enterprises.
1. Write: “One of the best marketing strategies for small businesses is blogging,” says Maren Hogan, the head of marketing of the brain on the Red branches of the media.
The fact that your prospects and clients with informative-salesy content that House on his blog, to promote socially and to offer to other networks to complement its strategy, you and your team can quickly establish ourselves as experts in the field.
Another great way to get ahead is to write on a blog:
“Blogging at least twice a week significantly increases the ability of your Web site found on search engines,” adds Mike Lieberman, head of marketing research, and the President, square 2 Marketing. “The other blog, the site gets more traffic from Google, Yahoo and Bing to … [because] you are adding fresh content to your site [, provided that your blog is hosted on the website of the company], “he says. And “each of your blog post contains a call to action, perhaps even generate some leads from your blog.”
Entrepreneurs and managers also consider guest blogging.
“The guest blogging is one of the best marketing tools that I have ever found,” says Susan Payton, President, egg marketing & communication. “By contributing to relevant blogs with useful content, you can expand the reach of and show off your knowledge.” In addition, you can usually link to your Web site through author bio “, so it’s easy for people to visit a Web site.”
2. Take advantage of social media.
“If your small business is using social media, it’s time to start,” says Mike Volpe, HubSpot, CMO, which specializes in inbound marketing. “Social media produces almost twice the marketing leading trade fairs, telemarketing or direct mail.”
Because social media can be (or appear to) stunning;
“choose one social media platform, customers, prospects and industry leaders to engage with the most – well, Facebook, LinkedIn, Twitter and Google + – and start building a presence there,” says Volpe. “Once you have set up an account, start, connection sharing your original content, joining the discussion and involvement with the community. Maintain your social efforts to frequent, but above all, useful and relevant to your audience. “
3. Create a Facebook business page and use Facebook ads. “Facebook is one of the most important marketing tools for any business use, particularly small businesses,” says Tori Hoffman, a social media strategist at Potratz, automotive advertising agency.
“Americans spend one of every seven minutes on social media, provides a huge opportunity for small business owners to build a relationship with the fans to share relevant content and interaction of commenting and the sympathy of the fans comments,” says Hoffman. “What the user interacts with the page, the greater is the probability of their friends are seeing raises awareness.”
Also consider Facebook ads.
“We were a great success for our clients, mobile marketing with Facebook ads,” says Bob Bentz, President of ATS Mobile, a mobile marketing agency. “The ads are displayed directly in the news feed, so it really is not to be overlooked. It is especially effective with local clients, because there’s virtually no waste with traditional media, “he says.
“Local restaurant, for example, can support only a zip code, where it draws from. It can even target a specific age group and sex, “says Bentz. “Best of all, you can target your customers during the period, that are most likely to buy; For example, you can display ads just before lunch and dinner. ” And if your a Facebook campaign is not getting the desired results, “there is no long-term commitment. You can cancel at any time. “