3 Ways to Improve your Internet Marketing (TODAY!)

Dozens of small business owners and marketing professionals share the following list of top marketing strategies for small and medium-sized enterprises.

1. Write: “One of the best marketing strategies for small businesses is blogging,” says Maren Hogan, the head of marketing of the brain on the Red branches of the media.

The fact that your prospects and clients with informative-salesy content that House on his blog, to promote socially and to offer to other networks to complement its strategy, you and your team can quickly establish ourselves as internet-marketing-tipsexperts in the field.

Another great way to get ahead is to write on a blog:

“Blogging at least twice a week significantly increases the ability of your Web site found on search engines,” adds Mike Lieberman, head of marketing research, and the President, square 2 Marketing. “The other blog, the site gets more traffic from Google, Yahoo and Bing to … [because] you are adding fresh content to your site [, provided that your blog is hosted on the website of the company], “he says. And “each of your blog post contains a call to action, perhaps even generate some leads from your blog.”

Entrepreneurs and managers also consider guest blogging.

“The guest blogging is one of the best marketing tools that I have ever found,” says Susan Payton, President, egg marketing & communication. “By contributing to relevant blogs with useful content, you can expand the reach of and show off your knowledge.” In addition, you can usually link to your Web site through author bio “, so it’s easy for people to visit a Web site.”

2. Take advantage of social media.

 

“If your small business is using social media, it’s time to start,” says Mike Volpe, HubSpot, CMO, which specializes in inbound marketing. “Social media produces almost twice the marketing leading trade fairs, telemarketing or direct mail.”

Because social media can be (or appear to) stunning;

“choose one social media platform, customers, prospects and industry leaders to engage with the most – well, Facebook, LinkedIn, Twitter and Google + – and start building a presence there,” says Volpe. “Once you have set up an account, start, connection sharing your original content, joining the discussion and involvement with the community. Maintain your social efforts to frequent, but above all, useful and relevant to your audience. “

3. Create a Facebook business page and use Facebook ads. “Facebook is one of the most important marketing tools for any business use, particularly small businesses,” says Tori Hoffman, a social media strategist at Potratz, automotive advertising agency.

“Americans spend one of every seven minutes on social media, provides a huge opportunity for small business owners to build a relationship with the fans to share relevant content and interaction of commenting and the sympathy of the fans comments,” says Hoffman. “What the user interacts with the page, the greater is the probability of their friends are seeing raises awareness.”

Also consider Facebook ads.

“We were a great success for our clients, mobile marketing with Facebook ads,” says Bob Bentz, President of ATS Mobile, a mobile marketing agency. “The ads are displayed directly in the news feed, so it really is not to be overlooked. It is especially effective with local clients, because there’s virtually no waste with traditional media, “he says.

“Local restaurant, for example, can support only a zip code, where it draws from. It can even target a specific age group and sex, “says Bentz. “Best of all, you can target your customers during the period, that are most likely to buy; For example, you can display ads just before lunch and dinner. ” And if your a Facebook campaign is not getting the desired results, “there is no long-term commitment. You can cancel at any time. “

 

7 Online Marketing Tips

1. In the words of Ron Simon “what you want to do?” what is the purpose of your website? Finally, you need to drive more business, but exactly how to do it? Start with one goal — for example, increase the number of telephone calls – and branching out from there. It is necessary to set goals, but equally important comes with a system for measuring these goals.

2.Take a look at the top of the browser window. What do we see? Described on the page that is displayed? Describe unique? Contains keywords, the people we associate with that page of your Web site? If you are a local business, local keyword searches were home? If you can’t answer “Yes” to all these questions, take a look at this article on the name tag.

3. Contact tracing and analysis. After what cannot be measured cannot be improved. Provide analysis of huge quantities of information incredibly useful where your website visitors and how much time remains and what they are doing on your site. Google Analytics is free and pretty darn good, and we recommend it. We also recommend that you make sure that you can follow every lead generated through your website.

If you don’t have a special phone number Web pages, which you can track calls, visit HostedNumbers.com. They give the track a unique phone number, and then passes each call takes you to the main number to keep track of the number of calls you receive, which called the call of … Etc. It is surprisingly cheap.

4. Take advantage of the free local business directory. There are a few local directories completely free. Visit the GetListed.org, enter information about the job and then take a moment to provide business information to all of the evidence presented.

5. Take a look at your competitors. Visit the Web sites of your competitors. Search for keywords related to your business. Find out what others in your vertical is doing and saying. This is a great way to get ideas and evaluating marketing efforts of the company on the Internet.

6. Repeat after me-”have an ugly baby.” Many business people like your site, but the first step to improve the Web site, to admit that she has some shortcomings. No website is perfect, and you can use all the site optimization. If you have a website, you have an ugly girl [sorry]. How is your website ugly, however, open to debate.

7. Start blogging. Every business we mean every business has something to get blogging regularly. The list of benefits is long, but here is a short list of reasons why small and medium-sized businesses should blog.